Monday, May 10, 2010

"the funnel" (steps on sunday morning)

(If you missed the video set up for this yesterday, just click HERE. or even if you just want a good laugh watch the video HERE.)

**Everything we do at Ridge Church we do on purpose. Especially on Sunday mornings. Every single word, action, movement, environment, color, angle, etc... it's intentional. Nothing is an accident. it's all strategic. We have planned and are ready for every person who comes through the doors.

This is modeled for us beautifully by our "mother" church who we are a strategic partner with = North Point. Andy Stanley (their lead pastor & 1 of our teaching pastors) does a better job communicating most things than most people. But he definitely does the best job communicating how intentional we are about what we do on Sunday mornings. Below is my humble attempt to download and think through 2 talks he has done about "the funnel". (The 1st talk was with strategic partnerships in '09 and the 2nd was just last week at Drive 2010.)

This funnel is like a road map or a template for the experience we want to create every Sunday morning. (I think he might call it "Rules of Engagement" now?)
To create this funnel (or template) we have to begin with the end in mind. Which in my very humble opinion and in my limited experience most churches don't do! 

So, on a Sunday morning, one of the goals for us is to have people change their thinking which leads them to change how they live. Goal = Life Change!
We're all about clarifying WINS at Ridge too. When an adult (or student or child really...) comes to Ridge who is not a "church person" and usually not a believer -> a WIN is when that person finds an environment (context) that's welcoming and good and comfortable (familiar) + communication that is engaging and helpful so that it makes them say "I'll come back next week." That's the WIN for us.
But, of course long term the win is life change as they keep coming back again and again.

In our church & no doubt at your church there is a wide range of peeps showing up. Peeps who have never been to church and don't like Jesus and peeps who were born at church and haven't left since.
So, here's a big Question = How do you help such a wide range of people take steps forward spiritually?
Answer = Do what Jesus did... unite them around a common emotion! 

Take 3 minutes and read Luke 15. you can even just click HERE if you don't have a Bible handy.

In that passage Jesus is speaking to a WIDE range of peeps. The craziest "sinners" around who knew nothing about God + the Pharisees and teachers of the law who knew everything about God. How in the world does Jesus engage both ends of the spectrum? He brings them together on common ground with a common emotion! = "Suppose one of you has a hundred sheep and loses one of them..."

The sinner & the teacher are immediately FEELING the same emotion together! they're thinking "ahhh, that would be horrible..." 
**Jesus 1st takes them ALL somewhere emotionally! Doesn't matter if they are learned theologically or a "newbie"... He takes them all to the same place emotionally. Because "We build common ground with emotion, NOT INFORMATION."

He keeps going and creates 2 more emotions like this in order to drive home how he wants their thinking and their LIVES TO CHANGE!

*Jesus skipped giving information. He just got everyone nodding their heads "yep".

So, here are 3 Questions you should ask yourselves as you develope the elements for your template for what your Sunday mornings look like. (you do have a template even if you don't know you do.)
1) How will this make people feel?
2) What do we want people to feel?
3) At what point is it worth the risk to make people feel uncomfortable?
*This is so important because every Sunday we have to earn the right to challenge people.

OK, I hope that got you warmed up to actually see "the funnel." Here it is...

Impressive, eh? 
Tomorrow we'll dive in to the actual 8 elements of the funnel and I'm going to think through some other great thoughts about what our Sunday mornings should look like.

1 comment:

Matt Rich said...

Looking forward to seeing the details. As I posted on Rusty's blog, even the times when NP did something that seemed random, there was always a purpose behind it. Love that approach.