"blessed are those who are kind to the needy." (v.21) & "whoever is kind to the needy honors God." (v.30)
Those verses also used much stronger language that you can go read yourself. I just wanted to focus on the positive today = helping & being "kind" to the "needy"/poor. Because today is a concentrated effort & part of the Blog Action Day campaign, I'm just doing my part.
(This post is a collaboration between Mashable's Summer of Social Good charitable fundraiser and Max Gladwell's "10 Ways" series. The post is being simultaneously published across hundreds of blogs.)
Social media (blogs, twitter, facebook, etc...) is about connecting people and providing the tools necessary to have a conversation. That global conversation is an extremely powerful platform for spreading information and awareness about social causes and issues. That's one of the reasons charities can benefit so greatly from being active on social media channels. But you can also do a lot to help your favorite causes you are passionate about through social media.
Below is a list of 10 ways you can use social media to show your support for issues that are important to you. If you can think of any other ways to help awesome causes via social web tools, please add them in the comments. If you'd like to retweet this post or take the conversation to Twitter or FriendFeed, just use the hashtag #10Ways.
1. Write a Blog PostBlogging is one of the easiest ways you can help a cause you feel passionate about. Almost everyone has an outlet for blogging these days -- whether that means a site running WordPress, an account no Blogger, or a blog on MySpace or Facebook. By writing about issues you're passionate about, you're helping to spread awareness among your social circle. Because your friends or readers already trust you, what you say is influential.
Recently, a group of green bloggers banded together to raise individual $1 donations from their readers. The beneficiaries included Sustainable Harvest, Kiva, Healthy Child, Healthy World, Environmental Working Group, and Water for People. The blog-driven campaign included voting to determine how the funds would be distributed between the charities. You can read about the results here.
*You should also consider taking part in Blog Action Day, a once a year event in which thousands of blogs pledge to write at least one post about a specific social cause (last year it was fighting poverty). Blog Action Day will be on October 15 this year.
2. Share Stories with Friends
Another way to spread awareness among your social graph is to share links to blog posts and news articles via Twitter, Facebook, Delicious, Digg, and even through email. Your network of friends is likely interested in what you have to say, so you have influence wherever you've gathered a social network.
Plus you'll be helping organizations you support when you share links to their campaigns, or to articles about causes you care about.
3. Follow Charities on Social NetworksIn addition to sharing links to articles about issues you come across, you should also follow organizations and causes you support on the social networks where they are active. By increasing the size of their social graph, you're increasing the size of their reach. When your charities tweet or post information about a campaign or a cause, statistics or a link to a good article, consider retweeting that post on Twitter, linking & liking it on Facebook, or blogging about it. Pretty much all the causes I've got linked on the right side of this blog are also on Twitter & Facebook!
*I like to follow these guys on social media sites because it's a great way to keep in the loop and get updates, and it's a great way to help the charity increase its reach by spreading information to your friends and followers.
One example would be my favorite of the 4 Summer of Social Good Charities: Oxfam America follow them on Twitter, Facebook, MySpace, Flickr, YouTube by simply clicking the link!
4. Support Causes on Awareness HubsAnother way you can show your support for the charities you care about is to rally around them on awareness hubs like Change.org, Care2, or the Facebook Causes application. These are social networks or applications specifically built with non-profits in mind. They offer special tools and opportunities for charities to spread awareness of issues, take action, and raise money.
It's important to follow and support organizations on these sites because they're another point of access for you to gather information about a charity or cause, and because by supporting your charity you'll be increasing their overall reach. The more people they have following them and receiving their updates, the greater the chance that information they put out will spread virally. (haha, we love that word in staff meeting @ Ridge!)
5. Find Volunteer OpportunitiesUsing social media online can help connect you with volunteer opportunities offline, and according to web analytics firm Compete, traffic to volunteering sites is actually up sharply in 2009. Two of the biggest sites for locating volunteer opportunities are VolunteerMatch, which has almost 60,000 opportunities listed, and Idealist.org, which also lists paying jobs in the non-profit sector, in addition to maintaining databases of both volunteer jobs and willing volunteers.
*For those who are interested in helping out when volunteers are urgently needed in crisis situations, check out HelpInDisaster.org, a site which helps register and educate those who want to help during disasters so that local resources are not tied up directing the calls of eager volunteers. I've heard that a cool site for teens is DoSomething.org, a site targeted at young adults seeking volunteer opportunities in their communities.
6. Embed a Widget on Your SiteMost organizations and causes offer embeddable widgets or badges that you can use on your social networking profiles or blogs to show your support. These widgets raise awareness of an issue and offer up a link or links to additional information on their site. And very often they are used to raise money.
***For example - on the right side of this blog I've got a few widgets. The 1st one you would see is for Compassion International! I believe in what these guys are doing so much & so does God! There is a different child in poverty pictured everyday and you can click that picture to partner with Compassion and support that child monthly to provide food, clean water, education, healthcare, and a chance to hear about Jesus! You can also click and it will take you to the website to choose from hundreds of kids to sponsor! *AND you can click the little link that says "get this widget" and add the same thing to your site!
& lower on the page I have a widget from the Joshua Project that shows us all a different unreached people group each day to pray for. They are doing some of the most awesome cutting edge work in helping us complete the Great Commission!
7. Organize a TweetupYou can use online social media tools to organize offline events, which are a great way to gather together like-minded people to raise awareness, raise money, or just discuss an issue that's important to you. Getting people together offline to learn about an important issue can really kick start the conversation and make supporting the cause seem more real.
Be sure to check out Mashable's guide to organizing a tweetup to make sure yours goes off without a hitch, or check to see if there are any tweetups in your area to attend that are already organized.
8. Express Yourself Using VideoAs mentioned, blog posts are great, but a picture really says a thousand words. The web has become a lot more visual in recent years and there are now a large number of social tools to help you express yourself using video. When you record a video plea or call to action about your issue or charity, you can make your message sound more authentic and real. You can use sites like 12seconds.tv, Vimeo, and YouTube to easily record and spread your video message.
Last week, the Summer of Social Good campaign encouraged people to use video to show support for charity. The #12forGood campaign challenged people to submit a 12 second video of themselves doing something for the Summer of Social Good. The idea was to use the power of video to spread awareness about the campaign and the charities it supports.
If you're more into watching videos than recording them, Givzy.com enables you to raise funds for charities like Unicef and St. Jude's Children's Hospital by sharing viral videos by e-mail.
9. Sign or Start a PetitionThere aren't many more powerful ways to support a cause than to sign your name to a petition. Petitions spread awareness and, when successfully carried out, can demonstrate massive support for an issue. By making petitions viral, the social web has arguably made them even more powerful tools for social change. There are a large number of petition creation and hosting web sites out there. One of the biggest is The Petition Site, which is operated by the social awareness network Care2, or PetitionOnline.com, which has collected more than 79 million signatures over the years.
Petitions are extremely powerful, because they can strike a chord, spread virally, and serve as a visual demonstration of the support that an issue has gathered. Social media fans will want to check out a fairly new option for creating and spreading petitions: Twitition, an application that allows people to create, spread, and sign petitions via Twitter.
10. Organize an Online EventSocial media is a great way to organize offline, but you can also use online tools to organize effective online events. That can mean free form fund raising drives, like the Twitter-and-blog-powered campaign to raise money for a crisis center in Illinois last month that took in over $130,000 in just two weeks. Or it could mean an organized "tweet-a-thon" like the ones run by the 12for12k group, which aims to raise $12,000 each month for a different charity.
In March, 12for12k ran a 12-hour tweet-a-thon, in which any donation of at least $12 over a 12 hour period gained the person donating an entry into a drawing for prizes like an iPod Touch or a Nintendo Wii Fit. Last month, 12for12k took a different approach to an online event by holding a more ambitious 24-hour live video-a-thon, which included video interviews, music and sketch comedy performances, call-ins, and drawings for a large number of prizes given out to anyone who donated $12 or more.
Bonus: Think Outside the Box
Social media provides almost limitless opportunity for being creative. You can think outside the box to come up with all sorts of innovative ways to raise money or awareness for a charity or cause. When Drew Olanoff was diagnosed with cancer, for example, he created Blame Drew's Cancer, a campaign that encourages people to blow off steam by blaming his cancer for bad things in their lives using the Twitter hashtag #BlameDrewsCancer. Over 16,000 things have been blamed on Drew's cancer, and he intends to find sponsors to turn those tweets into donations to LIVESTRONG once he beats the disease.Or check out Nathan Winters, who is biking across the United States and documenting the entire trip using social media tools, in order to raise money and awareness for his charity.
The number of innovative things you can do using social media to support a charity or spread information about an issue is nearly endless. Can you think of any others? Feel free to share them in the comments.
***If you're wondering what some good causes might be for you to support in these creative ways using social media... CLICK HERE! It's a post I wrote long ago that has SEVERAL links to orgs that will help you DO SOMETHING IN THE WORLD! They are all organizations who will help you be "kind to the needy" like God wants us to do. I recommend all those causes + of course the ones on the right side of this blog. check them out!
& yeah, do some good this summer!
(A special thanks to VPS.net, who are donating $100 to the Summer of Social Good for every signup they receive this week.
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About the "10 Ways" Series The "10 Ways" Series was originated by Max Gladwell. This is the second simultaneous blog post in the series. The first ran on more than 80 blogs, including Mashable. Among other things, it is a social media experiment and the exploration of a new content distribution model. You can follow Max Gladwell on Twitter.
This content was originally written by Mashable's Josh Catone.)