"Your name, LORD, endures forever, Your renown, LORD, through all generations."
this is what it's all about. all of life. all of Scripture. this universe. it's all about that Name that goes on forever (no other name will do that). it's all about His renown - that unending fame - that generations will still be talking about in 700 years and in 7,000 years.
when i think about that it doesn't seem like other names are worth talking about. everything else we call famous... well, it's all relative.